Those selling their real estate in Big Sur must consider many things when choosing a Realtor to represent them in the sale of their property.
First and foremost in importance is honesty and transparency, followed closely by marketing and a willingness to consistently work towards a sale. A Seller must avoid hiring a Realtor who will subtly make it difficult for other Realtors to bring potential buyers to see the property. While this may sound unlikely, the reality is that there are Realtors who will try to make the property only viewable to buyers that they represent. If they succeed in doing this, they receive a double commission. Even if the sale brings the seller a lower purchase price than they might have received otherwise, the Realtor would still make a much higher commission than if they had only represented the Seller on a transaction that brings a higher price to the Seller. This is an example of a common, low-integrity, real estate practice that Sellers should avoid. It is highly advisable to ask for references when considering hiring a Realtor. Speak to the last five people the Realtor has represented. Doing a little research and asking around the community is perhaps the best way to learn who you should put your trust in.
Our comprehensive local and global marketing strategy includes multiple formats and media. Along with the bigsurrealestate.com website, listings are also placed on the The Heinrich Team and Big Sur Homes website. Coldwell Banker’s extensive marketing and media campaign expands our reach through local newspapers and real estate magazines, as well as state, national and global Coldwell affiliate marketing channels. For a full presentation showing the reach of Coldwell’s influence, simply request one.
I am always willing to give free, no obligation consultations if you would like to discuss the possibility of selling your home or property.